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What The Fluff Challenge: The Latest Social Media Craze

If you have been on Facebook, Twitter, or Instagram lately, you have probably come across some “What The Fluff Challenge” videos.

What is this “challenge” you may ask?

The “What The Fluff” challenge is when an owner holds up a blanket to “hide” from their pet, steps behind a door or into another room, and then drops the blanket, appearing to have completely disappeared and causing pets to think, “what the fluff?”. The pets reactions are downright hilarious and so when people took to social media to publish these funny moments, it became a viral sensation. Check out our favorite “What The Fluff” videos below!

4Paws’ Insurance Favorite What The Fluff Videos